Automorph Technology?; "Allspark" Official Rename for Energon Cube

The leaked packaging design of Rachet has made reference to something called "Automorph Technology". So what is that?

According to the pic of the side of box:
Automorph Technology is a new Transformers technology developed to enhance the vehicle to robot conversion of both Autobot and Decepticon Warriors. Getting them ready and into battle faster. Moving one part of the robot or vehicle causes other parts to move, making Armor plates and weapons shift automatically easier. Faster conversion can mean the difference between victory and defeat in the battle for the the Allspark!

What have we learned? Personally not a darn thing as far as what automorph technology means. Sounds neat but who knows. I guess when play with Rachet or one of the other movie toys will get a better idea.

However, we have learned that the McGuffin of "Transformers", the Energon Cube, has definitely officially been renamed to the "Allspark." Before it was an unconfirmed rumor.

Old school fans can rejoice that energon cubes retain there energy definition and Beast Wars fans can jump for joy to the "Spark" reference that began in that CGI cartoon series. For Transformers, a "Spark" is the Transformers lifeforce, or soul. It is what gives the Transformers alive beyond just being a robot. Kill the spark, kill the Transformer. Therefore the AllSpark is the giver of life for Transformers in the movie, or will take it away depending on who is in control.

Another name for this was the Matrix, but its definition was rather flaky throughout the history of Transformers so can see why they may not have run with it. Depending on which cartoon series vs comics vs whatever the Matrix moved from giver/taker of TF life to the contained essence and knowledge of all Autobot leaders throughout Transformers history.

So what do you need take away from all this? In the Transformers movie the thing all the TFs want and Sam Witwicky has is called the Allspark and things go boom as the two factions try to claim it. So ends the Transformers lesson for today.