Showing posts with label TF3 Marketing. Show all posts
Showing posts with label TF3 Marketing. Show all posts

More From Transformers 3 Chevy Road Show

Feris Othman has tweeted more pictures taken with his blackberry from the "Chevrolet Transformers 3" road show at 1 Utama shopping center in Petaling Jaya. Yesterday was about the large displays and cars while today focuses on the Transformers toy themselves. Chevy seems to know how to do displays right as they had three cases filled to the brim with Transformers from all eras (the pics are front and back of those cases). There was a display of just Bumblebee (cause of the Camaro) including a diorama that mimicked an Ultimate Bumblebee transforming. Even cooler, someone was on site creating custom paint jobs of move related toys including Shockwave, Megatron and Optimus Prime. If something like this was done stateside you would probably get the car, posters a rack of DOTM toys to buy (which this show also had) but not much else. To view Feris's full gallery click here.

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Transformers 3 Chevy Road Show

As part of a Transformers: Dark of the Moon promotion, Chevy Malaysia with Naza Quest is doing the "Chevrolet Transformers 3" road show at 1 Utama shopping center in Petaling Jaya. The show includes a Chevy Camaro SS with Bumblebee related deco, a concept truck, and a 22" foot tall model of Optimus Prime. Thanks to Feris Othman, below are pictures from the road show that he tweeted.

Botcon 2011 Dark of the Moon Footage Description

One of the items I didn't post about for Botcon 2011's Day 3 was the predicted showing of footage from Transformers: Dark of the Moon. While at the Transformers Hall of Fame event, the audience was able to view the first five minutes of the movie, three scenes and a montage of clips. A summary is below with detailed description can be found here.

The first five minutes cover The Ark leaving Cybertron but while crossing through the space bridge is damaged by a Decepticon attack leading to it crash landing on Earth. The landing, detected by NASA leads to the space race to the moon and the secret mission on the first lunar landing that was shown in the preview trailer that including the recovery of an unknown item from the ship. Read More »

USA Today Article on Shockwave

It seems we know have an explanation on why Linkin Park's Iridescent music video was pulled. USA Today has posted an article that "reveals" the villain of Transformers: Dark of the Moon as Shockwave. While this is common knowledge to most Transformers fan, keep in mind it isn't to the average movie goer, press, or reader of USA Today. The key thing of note is the posted image is identical to the segment that LP used in their music video. I suspect that USA Today was given the "exclusive" on Shockwave and the posting of the video violated that promise from Paramount forcing it to be pulled down until this article went life and had time to circulate. As far as the article goes, one paragraph below could be a spoiler. Thanks to Brendan for the link.Read More »

3D Conversation with Bay and Cameron Video

The Hollywood Reporter has posted the full 16 minute video of the "3D: A Transforming Visual Art A Conversation with Michael Bay and James Cameron" that Paramount sponsored last week to promote Transformers: Dark of the Moon's 3D trailer. The polish indicates this will be a future special feature for the Blu-ray/DVD release.

Transformers: Dark of the Moon World Premiere Set

Paramount Pictures has announced the date and location of the official world premiere of Transformers: Dark of the Moon. For a while it was mentioned to be in Russia and now it has be confirmed to be opening the Moscow International Film Festival on June 23rd. Linkin Park will be on hand with a live outdoor performance from Vasilyevsky Spusk of the Red Square to help promote their world tour. The first film's world premiere was in LA Taormina, Italy and the second was in Tokyo, Japan. Linkin Park also posted a video about the announcement. Below is the full press release.Read More »

Clip from Bay & Cameron 3D Conversation

Paramount Pictures UK has posted a brief video of some footage from "3D A Transforming Visual Art Conversation with Michael Bay and James Cameron" that was held Wednesday for the press as a promotional tool for the Transformers: Dark of the Moon 3D trailer that was released today. (via Tyrese, thanks to Brad for the link).

Update: Previous video kept freezing at 2:31 point. Replaced with video provided by MichaelBay.com. Thanks to Feris Othman for the vid.

Transformers: Dark of the Moon Getting Early Release

Deadline reports that Paramount has made the decision to release Transformers: Dark of the Moon two days early. Instead of coming out on July 1st, the movie will now come out on Wednesday, June 29th. This matches the release date of many international locations around the world. "Early response to footage, especially the 3D footage, has been great so we want to get the word out that this film is as good or better than the first and much better than the last," an insider just told [Deadline]. Except for China (July 8) and Japan (July 29) the rest of the world will have the film in theaters by July 1st. The news isn't really a surprise as the previous two Transformers films were released early as the studios often bump films up during the summer.

Speaking of DOTM, Counterpunch confirms that the 3D trailer is essentially identical to the 2D except for minor differences:
Yesterday I went to watch Pirates of the Caribbean 4 and before it started saw the trailer to DOTM in 3D here in Melbourne, Australia. Wow.... guess what? It's the same as the last official trailer released worldwide except for 3 major changes. a) We get to see Optimus and Ratchet walking in the Ark observing all the statis Autobots b) Shows more of the Dweller as it tears down the building Sam and Carly are in c) We get to see Optimus on flying mode shooting at the mouth of the Dweller in mid-sky. Really, really awesome!

Duhamel Pumps Up the Troops in 2nd DOTM Clip

A new clip is out via a tweet from the official Transformers: Dark of the Moon twitter account that focuses on Josh Duhamel's Lennox as he prepares his troops for their parachute jump on Decepticon invaded Chicago. Thanks to Ryan and Richard for the heads-up.

First Five Minutes of DOTM from Cameron, Bay 3D Conversation

In a run-up to the release of the 3D version of the Transformers: Dark of the Moon trailer on Friday May 20th with Pirates of the Caribbean: On Stranger Tides, a press event called "3D A Transforming Visual Art Conversation with Michael Bay and James Cameron" was held for local LA press by The Hollywood Reporter and Paramount Wednesday night. During the "art conversation", Cameron (huge proponent of 3D) and Bay (forced to embrace 3D by Paramount) discussed 3D before showing the first five minutes from the movie, clips and the 3D trailer. Side note, the 3D trailer is expected to just be an extended version of the recently released 2D trailer. The two talked about the good and the bad of working with 3D. Below is a video from Collider as discuss what they saw and after that is links to various other articles about the event along with choice segments.

Hitflix | Collider | Movieline | MovieWeb | /Film | CinemaBlend | i09 | HeroComplex

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Bay and Spielberg Inducted into Transformers Hall of Fame

Hasbro has issued a press release (below) that announces that the two new human additions to the Transformers Hall of Fame are Michael Bay and Steven Spielberg. The 2nd annual ceremony will be held at Botcon on June 4th and will be attended by Michael Bay. Should be fun for attendees as Bay has been very friendly to fans, especially when compared to most other directors and stars. On the Transformer side Ratchet, Ironhide and Soundwave will be inducted. A fourth Transformer will be inducted based on voting from "Fan's Choice" (no idea when/where this was done) but the choices were Grimlock, Shockwave, Erector, Waspinator and Jazz.
HASBRO TO HONOR MICHAEL BAY AND STEVEN SPIELBERG WITH INDUCTION INTO THE TRANSFORMERS HALL OF FAME

Bay to attend ceremony at TRANSFORMERS “BOTCON” Fan Convention in Pasadena, California, on June 4

Pawtucket, R.I. (MAY 18, 2011) — Earlier today on its official TRANSFORMERS Facebook page, Hasbro, Inc. (NASDAQ: HAS) announced the induction of film industry legends Michael Bay and Steven Spielberg—the director and executive producer of the blockbuster TRANSFORMERS film franchise—into its TRANSFORMERS Hall of Fame. The second annual TRANSFORMERS Hall of Fame ceremony, which celebrates more than 25 years of “MORE THAN MEETS THE EYE” action, will take place during the 2011 TRANSFORMERS “BOTCON” fan convention in Pasadena, California, and will feature TRANSFORMERS: DARK OF THE MOONdirector Michael Bay in person to accept his honor and share some special surprises with the audience.
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Dark of the Moon Officially Rated PG-13

As if there was any real doubt, but the MPAA has given Transformers: Dark of the Moon a PG-13 rating. This is the same rating as the other two movies and what Hollywood considers the "sweet spot" for attempting to reach maximum ticket sells at the box office. The given reason for the rating is "intense prolonged sequences of sci-fi action violence, mayhem and destruction, and for language, some sexuality and innuendo" aka robots causing massive death and destruction while a hot blonde (Rosie) look sexy. Really it is a rubber stamping process as MPAA gives studios whatever rating they want on their big budget films as their funding comes from these studios. Bay would have had to intentionally throw in a few F-bombs and nudity for the film not to get a PG-13. Still confirmation is confirmation. (via TFW2005, thanks to Sahara for the link)

DOTM Toys Post Release Links

To my limited knowledge, the Transformers: Dark of the Moon toys are now released worldwide (press release). Reports indicate your mileage will vary at the local level as many stores are doing a less then spectacular job of getting the toys up on shelves despite having many months advance noticed to be prepared. Related to this is yet more toy news, reviews, and galleries along with a few DOTM odds and ends in the links below.

Mechtech Optimus Prime with Trailer (10x)
Another version of Optimus Orune that is currently Japan only. This one is a look of voyager class Optimus Prime that comes with his trailer. We have seen leaks of this toy before but still cool to see. No news if this will get a stateside release anytime soon but I would be really surprised if it didn't as an exclusive at some point in time.

Toys R Us Hong Kong Midnight Launch Gallery
Hit the link to view pictures from the launch of the line last Friday night in Hong Kong that to HK-TF.com.Read More »

Transformers: Dark of the Moon Novel Excerpt

Barnes & Noble has posted an excerpt from the official novelization of Transformers: Dark of the Moon by Peter David that is coming out on paperback and e-book on May 24th. The novel appears to be partially from the perspective of Optimus Prime but also has the omniscient point of view that an adaptation would need. The main benefit of reading the novel is it can often fill out story details that a movie simply does not have time to do. On the down side it is working off the movie script that will not reflect whatever changes that might have occurred during filming and post-production. Continue to read below for what appears to be a portion of the first few pages of the novel.Read More »

Dark of the Moon Theatre Display

If you hit your local theatre you might have a sweet new display to take in as it seems a new Transformers: Dark of the Moon display is starting to hit theatres. The display is based off of the Optimus Prime banner only with a more 3D that is pretty cool to see in person as the image from Winston Ray (thanks) shows. I just got back from seeing Priest (it was so-so) and my theatre has one set up too so probably rolling out pretty fast everywhere.

DOTM at Cannes Video Arch with New Moments

This is a repost. Do to blogspot.com failure, Google had to restore from a backup that was 30 hours old eliminating the original and related comments

Early today we say the Cannes Film Festival trailer for Transformers: Dark of the Moon and now today it seems get the same teaser but in a unique way. The video from Lyricis Interactive shows an outdoor arch outside the Hotel Carlton for the festival that displays scenes from the teaser on three sections. It does seem to have new footage (like Mirage at beginning) but not entirely sure how much is new as the framing of the video is much closer to account for the different dimensions of the arch compared to normal screen. Thanks to Fox Prime for the link.

Update: The originating website pulled the video but found copy on YouTube.

DOTM Cast Presenting at MTV Movie Awards

This is a repost. Do to blogspot.com failure, Google had to restore from a backup that was 30 hours old eliminating the original and related comments

The core human cast of Transformers: Dark of the Moon will be presenters at the 2011 MTV Movie Awards when the show airs on Sunday, June 5th at 9:00PM EST. Schedule to appear is Shia LaBeouf, Rosie Huntington-Whiteley, Josh Duhamel and Patrick Dempsey along with other stars like Blake Lively, Steve Carell and others. The show will be hosted by Jason Sudeikis. It wouldn't surprise me if the show is used to debut a new TV spot as Paramount has used the award show to help promote the previous two films. If memory serves Michael Bay was on hand both times.

Really the show exists as a quick infusion of cash to MTV from the studios that want to promote their expensive summer films to youth with free time and disposable income but it does tend to be entertaining. Well usually. This year the movie with the most movies is The Twilight Saga followed by Inception and Harry Potter and the Deathly Hallows Part 1. It should be interesting to see which tween contingent chooses but I suspect it will be a Twilight night. To check out the full list of nominations click here. Thanks to Winston for the link.

Countdown To Trailer Sam & Simmons Image

It seems that TFW2005 was able to get the final still from Transformers: Dark of the Moon early (supposed to come out around 11AM EST). The image joins Shockwave, Carly and the Decepticon spaceship. It shows Sam with Simmons in a wheelchair due to an injured left leg. The trailer itself will be out at 7PM on Apple Trailers.

Countdown To Trailer Spaceship Image

While it isn't a Transformer, can't say I am complaining as Apple Trailers has posted the third movie still from Transformers: Dark of the Moon before the trailer debuts Thursday at 7PM EST. The image of a Decepticon spaceship joins Shockwave and Carly stills released in the last two days. Also Apple posted the Bumblebee banner without the text and watermark. Net result is now can pick your poison on wallpaper. According to MB.com admin Nelson, a fourth and final image will be posted tomorrow at 11am EST. Thanks to Feris and Sideburn for the heads-up. Update: From the comments, the DOTM Facebook page has also posted the text-less banners for Optimus and Shockwave here but the size is a bit small.



Countdown To Trailer Shockwave Images

The trailer is set to premiere this Thursday at 7:00PM EST. As a kind of countdown to the date, Apple Trailers is premiering an image from the movie each day according to Paramount’s Marketing director Tamar Teifeld. The first one is Shockwave with a great look at his Cyclops head.

As a bonus, I have added 2 other Shockwave images being used to promote a DOTM Facebook page. The first image is the same as the one on DOTM kids books but shows more of the body while the second one is a promotional image from DOTM: The Game. I don't think it is the official FB page for the movie mostly because it is using fan provided images including bootleg Hasbro toy pics, posters created by fans (including images created for this site) along with cast and crew notes that seem incorrect. Mostly posting them because cool images. Thanks to Karimpie and Winston for Apple link and LordBerti for FB stuff.







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