



At a Hasbro, Paramount and Dreamworks sponsored event, about 20 minutes of Transformers Movie footage was shown. Some of it appeared to be finished, while some scenes were just shown using base polygon models for the Transformers. The event was mainly studio big wigs all decked out in suits. A few TF fan sites were in attendance.Thanks to Maximus for the link.
MAJOR SPOILERS ABOUND! You have been warned. Here is a breakdown:
- The first scene shown was Blackout attacking the military base. A much longer transformation scene is shown. The original transformation sound can be heard quite clearly. The entire crowd breaks into applause while this is happening. After transforming, Blackout proceeds to destroy the base using an EMP, to take out the electrical equipment and brute force. Crowd goes wild.
- Next is a scene with Sam trying to hit on Mikala. As her boyfriend and jocks tease Sam, Mikala gets mad and walks away. Sam offers her a ride in the 70's Camaro Bumblebee. Bumblebee has an air freshener that is a cartoony bumblebee (the insect) with the term B-otch. Bumblebee uses his radio to try and help Sam out, playing romantic music, etc. The car breaks down at a romantic spot, Mikala looks at the engine, which is very advanced. She gets fed up with the whole night and goes to leave. Bumblebee magically is fixed, starts up and plays music so she does not leave. Very comedic, crowd laughed a lot.
- Then they show a scene where Prime is driving with the Autobots tailing him. They pull up to Sam's house. Sam runs in to find something (glasses showing the location of the Allspark). Autobots hide in back yard, in robot mode. Tony said the animatics looked amazing, very animated and showing great emotion. As Sam tries to distract his Dad from going outside, Bumblebee tries to keep the Autobots quiet. Sam goes into his room, talks out the window to Optimus Prime. Cullen's voice is heard. Much deeper voice than he used on G1 Prime.
- Optimus Prime has a mouth in non-battle mode. Many people seemed thrown off, will take getting use to.
- Ratchet backs into power lines and shorts himself out. In the original script this was supposed to be Jazz. Autobots try to transform into vehicles and hide, but they are still in yard. Sector 7 guys show up and take Sam and Mikala away. Played more comical than serious. John Turturro leads the Sector 7 group. Some of these scenes had the Autobots as very early polygon renders.
- The lights go out, but before people can leave, they ask if they want one more scene. Crowd goes nuts. They show the scene where Scorponok is chasing the soldiers. Lots of crazy action. Some comedy thrown in as well. Air strike comes in and throws everything they have at Scorpronok. He is not killed, but damaged and jumps intop sand and retreats.
- End of event.
Tony said the whole thing looked amazing. He was a very skeptical fan leaning towards not liking the direction of the film. He was very pleased with what he saw. Said the Transformers all look phenomenal in motion and the trailer showed nothing compered to the movement and emotion the characters display. There were some known movie detractors in the audience who flipped out. Loud applause and cheering heard throughout the event.
Small gallery of the outside of the event can be seen by clicking here.
We would like to thank Hasbro, Paramount, and Dreamworks for allowing TFW2005 to attend the event.
Final shape of 'Transformers' makes debut today
Posted 2/12/2007 10:09 PM ET
By Anthony Breznican, USA TODAY
The motto of the Transformers has always been "more than meets the eye," but director Michael Bay wishes less had met the eye of sci-fi fans over the past year as raw images of his shape-shifting robots leaked online.
The appearance of each new vehicle or robot — sometimes mixed with hoax images — sparks furious debate among devotees of the pop-culture touchstone of 1980s childhood, and it has put Bay and studio DreamWorks on the defensive before their characters are truly ready for their close-ups.
Today, coinciding with the annual Toy Fair in New York, the studio plans an official debut of scenes and characters from the movie, in theaters July 4.
The leaked images have raised the bar for DreamWorks to impress those who think they've already seen it all.
In some ways, it's a high-end problem: What studio would not want people to be so curious about a film that they're breaking down firewalls to see parts of it?
"We're trying to protect the surprise. And you like to be judged on the final product," producer Lorenzo di Bonaventura says. "Ultimately, it's fantastic that they care this much. And it forces us to ask ourselves every single question going into it, because you don't want to disappoint."
Di Bonaventura and Bay say art department computers registered thousands of hack attacks during the production. "Someone hacked into my own personal computer and got my script," Bay says. "We know that because it had some of my changes on it. Isn't that insane?"
In another major reveal, the yellow vehicle Bumblebee was showcased online in the early days of the shoot last year, and some purists slammed Bay for changing the character from a Volkswagen Beetle to a sportier Chevrolet Camaro.
Photos of a full-scale mockup of Bumblebee in robot form, apparently snapped by a crewmember, were met with greater approval. Says Bay: "They took big pictures of it and put it on the Internet, and everybody thought it looked cool. But I was like, 'That is not what he looks like' because we couldn't do all the fine detail (on the stand-in)."
Though the leaks sometimes got ahead of the movie's marketing plan, they may have only created more curiosity about the Transformers movie, which is being executive-produced by Steven Spielberg.
Ryan Yzquierdo, 30, of Chicago, features some of the early shots on his Transformers fansite Seibertron.com, and says he is optimistic about the movie and liked the script, though some of the character designs disappointed him.
"But my family and friends who aren't Transformers fans love the new designs and think they're awesome," he says. "So maybe I'm wrong."
Since the game is still in development we weren't able to enjoy any of the more vehicle-specific missions, such as air combat with Starscream and Megatron (who, by the way, is a stealth bomber if you aren't up to speed in the new Transformers) or rampage driving missions with Optimus, utilizing real transform and roll out action.This is the first "official" confirmation on what Megatron's Earth Mode might be. Now keep in mind that its already known that Megatron would have a plane mode of some sort so its possible the game designers just created a temporary skin for testing and demoing purposes and will "correct" the skin closer to release time. (image source)
HASBRO ROLLS OUT TRANSFORMERS TOYS THAT ARE ‘MORE THAN MEETS THE EYE’ FOR THIS SUMMER’S MUCH ANTICIPATED BLOCKBUSTER MOVIE
Hasbro teams up with DreamWorks and Paramount for first-ever live-action TRANSFORMERS feature film release on July 4, 2007
Pawtucket, RI (February 2007) - On July 4, 2007, the colossal battle between the AUTOBOTS and the DECEPTICONS will invade our world when these aliens make Earth their final battleground in the live-action TRANSFORMERS movie. Produced by DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the film is poised to catapult the legendary characters and storyline -- which have captivated kids since they debuted more than 20 years ago -- even higher into the stratosphere of pop culture.
First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors. Whether fans grew up with the robots or discovered them more recently, they continue to be fascinated by the alien robots from CYBERTRON that live on earth as “Robots in Disguise” and have the ability to change from robot mode to vehicle mode.
The movie, directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg, follows the epic feud between the AUTOBOTS (led by OPTIMUS PRIME) and the DECEPTICONS (led by MEGATRON) as they bring their battle to Earth. In their efforts to help the humans, the AUTOBOTS meet up with an unsuspecting teen (Shia LaBeouf, who starred in Holes and Even Stevens) who finds himself in the middle of an intergalactic war being fought on our planet. The movie also stars Josh Duhamel (Las Vegas), Tyrese Gibson (Annapolis, 2 Fast 2 Furious), Megan Fox (Confessions of a Teenage Drama Queen), John Turturro and Jon Voight.
“Hasbro is thrilled to work with DreamWorks, Paramount and Michael Bay in making the most amazing, larger-than-life version of the TRANSFORMERS saga ever created,” said Brian Goldner, Hasbro’s Chief Executive Officer and Executive Producer of the film. “Michael, Steven and the production crew have captured the personality of the TRANSFORMERS characters through ground-breaking visual effects and they have translated the storyline into a film packed with non-stop action and excitement.”
To bring the action and adventure into kids’ homes, Hasbro will be releasing a new lineup of toys and games based on the characters and styling of the movie. From the OPTIMUS PRIME VOICE CHANGER HELMET to the ULTIMATE BUMBLEBEE figure, TRANSFORMERS fans of all ages will find something that will help them experience the excitement of the movie.
The TRANSFORMERS 2007 line includes the following:
TRANSFORMERS MOVIE ULTIMATE BUMBLEBEE
(Approximate Retail Price: $89.99; Ages: 5 & up; Available: Fall 2007)
Fans of TRANSFORMERS will love seeing BUMBLEBEE come to life on the big screen and this fall, they can experience the ULTIMATE BUMBLEBEE action figure, which is among the most realistic and technical TRANSFORMERS toys ever. The impressively styled Chevrolet Camaro Concept car changes into the beloved AUTOBOTS character, which stands an imposing 14 inches tall. BUMBLEE will “come to life” with robot animatronics action in both car and robot modes. Working headlights, battle sounds, and music, including Devo’s “Whip It”, all add to the interactive experience.
TRANSFORMERS MOVIE DELUXE and VOYAGER assortments
(Approximate Retail Price: $9.99 - $19.99; Ages: 5 & up; Available: June 2007)
The fun and excitement of 2007’s live-action film is placed in kids’ hands with the all-new TRANSFORMERS MOVIE action figures. Not only do the figures feature the authentic TRANSFORMERS action that enables all figures to change from vehicle mode to robot mode, but they also feature new “Automorph Technology” that will allow some parts to “automatically” move. Each figure also includes other action features like firing projectiles. Movie-styled figures in the Deluxe and Voyager scales include: OPTIMUS PRIME, MEGATRON, SCORPONOCK™, BARRICADE™, AUTOBOT JAZZ and BUMBLEBEE™.
TRANSFORMERS MOVIE LEADER assortment
(Approximate Retail Price: $39.99; Ages: 5 & up; Available: June 2007)
It’s Prime time! OPTIMUS PRIME and other popular TRANSFORMERS characters from the movie are represented in Leader scale figures, which feature lights and sounds in vehicle and robot mode. Additionally, the figures feature new “Automorph Technology”, a gearing mechanism that allows some parts to move automatically. The Leader scale includes OPTIMUS PRIME and MEGATRON.
TRANSFORMERS OPTIMUS PRIME VOICE CHANGER HELMET
(Approximate Retail Price: $29.99; Ages: 5 & Up; Available: June 2007)
The OPTIMUS PRIME VOICE CHANGER HELMET, authentically detailed to look like the character in the movie, allows kids to imitate OPTIMUS PRIME and sound like a TRANSFORMERS robot for the first time! The OPTIMUS PRIME VOICE CHANGER HELMET features 3 modes:
• VOICE CHANGER: Make your voice sound like a robot!
• BATTLE PHRASES: OPTIMUS PRIME speaks iconic phrases
• CONVERSION SOUNDS: Hear OPTIMUS PRIME change from a truck to a robot and back!
TRANSFORMERS ARM BLASTER assortment
(Approximate Retail Price: $29.99; Ages: 5 & up; Available: June 2007)
Quickly changing from either STARSCREAM’S jet or OPTIMUS PRIME’S truck, these powerful TRANSFORMERS ARM BLASTERS offer kids the unique opportunity to role-play the galactic battle which AUTOBOTS and DECEPTICONS have waged for centuries! One pull changes the toy from vehicle mode to blaster mode, unleashing the power of a Nerf dart blaster. OPTIMUS PRIME comes with 3 Nerf darts and STARSCREAM comes with 4 Nerf darts.
TRANSFORMERS CYBER STOMPIN’ ROBOT assortments
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: June 2007)
The CYBER STOMPIN’ ROBOT features 12-inch robot-only versions of BUMBLEBEE and OPTIMUS PRIME, the heroes of the TRANSFORMERS movie. Designed to enable easy play for younger fans, each of the figures feature robot stomping sounds, battle sounds and phrases and light-up eyes!
MR. POTATO HEAD OPTIMASH PRIME
(Approximate retail price: $9.99; Ages: 2 & up; Available: June 2007
MR. POTATO HEAD, the iconic face-changing potato friend for kids, takes on the role of a lifetime as the spud-ly leader of the AUTOBOTS, OPTIMASH PRIME. Kids will be able to have all kinds of mix 'n match fun with this wacky spud dressed as OPTIMUS PRIME. OPTIMASH PRIME comes with fun parts, including shoes, ears, eyes and helmet.
RISK: THE TRANSFORMERS EDITION
(Approximate retail price $ 24.99; Ages: 8 & up; Players: 2 to 4; Available: June 2007)
The game of Global Domination takes a twist with this version set on CYBERTRON and based on the TRANSFORMERS movie. Fight to gain control of the world on the side of the AUTOBOTS or the DECEPTICON! Choose your side, then play by either classic RISK rules or the TRANSFORMERS variations!
TRANSFORMERS CHESS SET
(Approximate retail price $ 29.99; Ages: 7 & up; Players: 2; Available: June 2007)
This classic game provides an opportunity to pit the AUTOBOTS against the DECEPTICON in a two-player strategy game. The figures are authentically detailed to look like the movie characters.
TRANSFORMERS FUN FIT PUZZLE
(Approximate retail price: $15.99 Ages: 7 & up; Available: June 2007) Two puzzles in one. Assemble OPTIMUS PRIME in robot mode and then with the same puzzle pieces, assemble the AUTOBOT leader in truck mode.
TRANSFORMERS 70PC STICKER PUZZLE
(Approximate Retail Price: $3.99; Ages: 5 & up; Available: June 2007)
TRANSFORMERS 100 PC PUZZLES
(Approximate Retail price: $2.99; Ages: 5 & up; Available: June 2007)
For more information on Hasbro’s TRANSFORMERS toy line and the live-action feature film, please visit www.transformers.com and www.transformersmovie.com.
BEFORE BLOCKBUSTER MOVIE OPENS ON JULY 4, KNOW THE DIFFERENCE BETWEEN AUTOBOTS AND DECEPTICONS
PAWTUCKET, R.I., (February 2007) – When the first-ever live-action TRANSFORMERS movie from DreamWorks Pictures and Paramount Pictures, in association with Hasbro opens on July 4, 2007, longtime fans will easily comprehend the lexicon associated with the world-famous toy line.
But for those who feel like they may need subtitles to understand some of the names and terms that are unique to the TRANSFORMERS world, here is a beginner’s guide to learn the difference between AUTOBOTS and DECEPTICONS, discover where CYBERTRON is located within the galaxy, and realize why the Earth’s inhabits can put their faith in OPTIMUS PRIME to restore order to our planet.
TRANSFORMERS GLOSSARY
A
* AllSpark: The TRANSFORMERS afterlife. The TRANSFORMERS source of life, or, the basic building block of the TRANSFORMERS soul.
* Ark: The AUTOBOTS; starship they travel in to Earth.
* AUTOBOT: The “good guys” in the TRANSFORMERS race. AUTOBOTS hold to the ideals of defending life and aspire for a peaceful existence.
* AUTOBOT JAZZ™: Faction – AUTOBOT. Vehicle – White Car. AUTOBOT JAZZ lives by the “rock-n-roll” lifestyle credo of “if you can’t do something with style, it’s not worth doing at all.”
* AUTOBOT RATCHET™: Faction – AUTOBOT. Vehicle – Ambulance. AUTOBOT RATCHET serves as the medic to his AUTOBOT brethren.
* “AUTOBOTS, Roll Out!”: “AUTOBOTS, Roll Out!” is the classic call to action of AUTOBOT leader OPTIMUS PRIME.
B
* BARRICADE™: Faction – DECEPTICON. Vehicle – Police Vehicle (most often). BARRICADE is the DECEPTICONS “scout,” often disguised as a symbol of authority for the purpose of getting close to and spying on the AUTOBOTS and their human allies.
* BLACKOUT™: Faction – DECEPTICON. Vehicle – Assault Helicopter. BLACKOUT’S character takes out enemies with its Electromagnetic Pulse (EMP) cannons.
* BONECRUSHER™: Faction – DECEPTICON. Vehicle – Military Armored Assault Vehicle. BONECRUSHER is one of MEGATRON’S subservient soldiers.
* BotCon: The annual TRANSFORMERS fan convention started in 1994. BotCon 2007 will be held in Hasbro’s hometown of Providence, Rhode Island, this June 28 – July 1.
* BRAWL: Faction – DECEPTICON. Vehicle – Tank. BRAWL has a distinctive three-barrel turret and is one of MEGATRON’S loyal henchmen.
* BUMBLEBEE™: Faction – AUTOBOT. Vehicle – Yellow Car. BUMBLEBEE is the “little brother” in the AUTOBOT family, idolizing his bigger, stronger brethren, and often finding himself in troublesome situations. He specializes in reconnaissance missions.
C
* CYBERTRON: The home planet of the TRANSFORMERS. CYBERTRON is also the very first AUTOBOT and can also convert into a robot form known as CYBERTRON PRIMUS.
* Cybertron City: A generic term used for one of several AUTOBOT strongholds.
* CYBERTRON PRIMUS:.The first AUTOBOT and true name of the planet CYBERTRON. It was through the efforts of CYBERTRON PRIMUS that the first TRANSFORMERS were born. Arch nemesis: UNICRON
D
* DECEPTICON: The “bad guys” in the TRANSFORMERS race. DECEPTICONS believe in total domination of the universe and the acquisition of power.
* DECEPTICON FRENZY™: Faction – DECEPTICON. Vehicle/Alternate Mode – boombox or other everyday gadget. DECEPTICON FRENZY is one the smallest DECEPTICONS and is often seen converted into an everyday gadget (eg, boombox) for purposes of spying on humans.
E
* Energon: A generic term for the primary energy source used by TRANSFORMERS.
G
* G1: The first “generation” of the TRANSFORMERS toy line as it was introduced in 1984. The original line included 21 figures, including OPTIMUS PRIME™, MEGATRON™, BUMBLEBEE™, AUTOBOT JAZZ and STARSCREAM™. Fans refer to this generation as “G1” or “Gen1”.
I
* IRONHIDE™: Faction – AUTOBOT. Vehicle – Truck. IRONHIDE is a “cowboy” type character and is one of the oldest friends of AUTOBOT leader OPTIMUS PRIME. He is often side-by-side with OPTIMUS PRIME as they race into battle.
M
* Matrix: A symbolic object of immense power passed on from one AUTOBOT leader to another containing all the accumulated knowledge and wisdom of the AUTOBOT past.
* MEGATRON: Faction – DECEPTICON. Vehicle – Jet, Tank or Blaster. Leader of the DECEPTICONS and the primary villain in the TRANSFORMERS saga.
* “MORE THAN MEETS THE EYE”: “More Than Meets The Eye” is a TRANSFORMERS tagline often used in the brand’s marketing. It alludes to the TRANSFORMERS robots ability to mask their appearances and hide in plain sight as any vehicular or technological object in the world.
N
* Nemesis: The DECEPTICONS starship that they traveled in to Earth.
O
* OPTIMUS PRIME™: Leader of the AUTOBOTS. Voiced by Peter Cullen in both the original animated series and the upcoming live-action feature film.
R
* “Robots In Disguise”: “Robots In Disguise” is a TRANSFORMERS tagline often used in the brand’s marketing. It alludes to the TRANSFORMERS robots ability to change from robot mode into another form, such as a vehicle or gadget.
S
* SCORPONOCK™: Faction – DECEPTICON. Vehicle – Giant mechanical scorpion. SCORPONOCK is a powerful DECEPTICON featured in this summer’s live-action film..
* Spark: Unique to each TRANSFORMERS character, the Spark is the soul or core essence of each individual AUTOBOT or DECPTICON. A TRANSFORMER is given its Spark by the AllSpark itself.
* STARSCREAM™: Faction – DECEPTICON. Vehicle – Fighter Jet (most often). An extremely ambitious and treacherous character, STARSCREAM is often positioned as MEGATRON’S right-hand man.
T
* TRANSFORMERS: The TRANSFORMERS are a fictional robot race that is able to change, rearranging itself into an innocuous form, such as a car, mechanical gadget or object, aircraft, or animal. The TRANSFORMERS race is made up of two primary factions – AUTOBOTS and DECEPTICONS. The TRANSFORMERS were introduced as a toy line to the United States in 1984 by Hasbro, Inc. They have since appeared in countless comics, cartoons, video games and films.
U
* UNICRON: A giant, planet-sized and evil DECEPTICON TRANSFORMERS character first introduced in the 1986 TRANSFORMERS animated movie. He is the arch enemy of all AUTOBOTS and is capable of destroying almost anything … including planets.
TRANSFORMERS – originally dubbed “The Transformers” -- heralded an entirely new way to interact with action figures, giving kids the power to literally change the toys from one form into another (initially, from robots to vehicles). As the iconic theme song went, there was “more than meets the eye.”
But that was only the beginning. With intriguing personalities, captivating story lines and great battle action, Hasbro firmly entrenched the TRANSFORMERS brand into the pantheons of modern pop culture. Over the past two decades, the TRANSFORMERS brand has emerged as one of the most successful properties in action figure history, spawning numerous television series, comic books, and even a feature length animated film.
Today, the TRANSFORMERS brand has a devoted following of fans of all ages, with Optimus Prime and Megatron captivating a whole new generation of fans. The franchise is about to be taken to a new level with the July 4th premiere of the first-ever live-action feature film, TRANSFORMERS, from DreamWorks Pictures and Paramount Pictures, directed by Michael Bay and executive produced by Steven Spielberg.
A timeline of key TRANSFORMERS brand milestones follows
Pre-1984
· Hasbro secures the rights to many changing/converting robot brands in Japan and creates the umbrella name THE TRANSFORMERS to unite them. Takara, a Japanese toy manufacturer saw the potential for future TRANSFORMERS growth and becomes Hasbro’s lead partner in the development of new TRANSFORMERS products. This successful alliance has lasted for more than 20 years.
1984
* The TRANSFORMERS toy line is launched by Hasbro, with a classic theme song that had kids all over the U.S. reciting the refrain “Robots in Disguise.” There twenty-one toys in the original set, including OPTIMUS PRIME, MEGATRON, BUMBLEBEE, JAZZ and STARSCREAM. This is the beginning of what has come to be known the “Generation: 1” era.
* The TRANSFORMERS animated television series debuts with a mini series titled “MORE THAN MEETS THE EYE.” New episodes began in September, airing on Saturday mornings.
* Marvel Comics releases four-issue TRANSFORMERS comic series titled “The TRANSFORMERS.”
1985
* Hasbro releases second series of TRANSFORMERS toys, highlighted by the introduction of DINOBOTS and CONSTRUCTICONS (the first group of figures that can combine to form a larger robot).
* Two TRANSFORMERS figures are introduced with battery-operated functions: SHOCKWAVE has a flashing light and sound effects, and OMEGA SUPREME walks and has a tank with a turret that spins and lights up while rolling around a track.
1986
* The animated feature film titled TRANSFORMERS: The Movie was released in theaters, featuring many of the characters that the new toys were modeled after. It featured the voice talents of Leonard Nimoy, Eric Idle, Judd Nelson, Robert Stack, and Orson Welles, and a rock soundtrack.
* Hasbro introduces cities for both the AUTOBOTS and DECEPTICONS: METROPLEX for the AUTOBOTS and TRYPTICON for the DECEPTICONS.
1987
* The HEADMASTERS and TARGETMASTERS figures are introduced into the TRANSFORMERS toy line.
* Hasbro introduced FORTRESS MAXIMUS, the largest TRANSFORMERS figure at the time, measuring a whopping two-feet-tall.
1988
* Hasbro released the PRETENDERS, robots that disguise themselves inside an included shell, and MICROMASTERS, very, very small vehicle that changes into robots.
* OPTIMUS PRIME is revived with a new TRANSFORMERS figure from Hasbro, featuring ‘POWERMASTER” technology wherein a smaller robot is used to unlock a special feature on the larger, more deluxe figure.
1989
* Hasbro introduces four of the TRANSFORMERS fans’ favorite characters back into the toy line: BUMBLEBEE, JAZZ, GRIMLOCK and STARSCREAM.
1990
* TRANSFORMERS ACTION MASTERS are released by Hasbro. These feature action figure versions of both classic and interesting new characters that don't change modes, but have vehicles and partners that do change modes.
1992
* Late in the year Hasbro introduces “TRANSFORMERS: Generation 2.” All of these toys are re-colored versions of figures from the early years of TRANSFORMERS: JAZZ, SIDESWIPE, INFERNO, STARSCREAM, RAMJET, OPTIMUS PRIME, the DINOBOTS, and CONSTRUCTICONS.
* There is a Generation 2 Television animated series, which featured all-new CGI graphics.
1993
* Hasbro introduces a new TRANSFORMERS feature into the lineup. Color-change cars have weapons that shoot water and parts that change color when hit by water, creating "battle damage."
* MEGATRON is revived by Hasbro and introduced as a tank with projectile weaponry and electronic sound effects.
* As a prelude to the new TRANSFORMERS comic, MEGATRON first appears in the G.I. JOE comic series.
1994
* The first BotCon, a TRANSFORMERS fan convention, is held in July in Fort Wayne, Indiana. The annual event has been held every year since, and continues to attract TRANSFORMERS fans from around the globe!
* The AERIALBOTS and COMBATICONS TRANSFORMERS are revived by Hasbro with some new friends, the LASER RODS with light-up engines and weapons, and the ROTOR FORCE with rotor-weapons that can travel across a room.
* Hasbro introduces one of its most popular TRANSFORMERS to date – DREADWING, a Stealth bomber with three modes.
1995
* The animated series titled TRANSFORMERS: BEAST WARS debuts and is an instant hit.
1996
* Hasbro releases the TRANSFORMERS BEAST WARS toy line, featuring characters from the animated series. AUTOBOTS and DECEPTICONS are replaced by MAXIMALS and PREDACONS, robots that turn into animals and insects. This line also introduced the first female TRANSFORMERS figure, BLACKARACHNIA.
1998
* Hasbro’s TRANSFORMERS BEAST WARS line expands with the introduction of TRANSMETALS, figures depicting mechanical animals with chrome-painted features. Some of these figures feature three or four conversion modes.
1999
* The TRANSFORMERS BEAST WARS animated series evolves, introducing new characters and taking on the name TRANSFORMERS BEAST MACHINES.
2000
* TRANSFORMERS BEAST MACHINES figures are released by Hasbro, including new DINOBOTS and BEAST WARS figures with alternate colorations.
2001
* Hasbro re-introduces TRANSFORMERS as ROBOTS IN DISGUISE, returning to the classic concept of robots that change into cars, trucks, and other vehicles. The TRANSFORMERS: ROBOTS IN DISGUISE series debuts.
2002
* The TRANSFORMERS ARMADA animated series debuts. Hasbro also launches the ARMADA toy line, featuring MINICONS, which connect to larger figures to enable new features. MINICONS were a bit hit with a new generation of young fans.
* Hasbro re-issues TRANSFORMERS GENERATION: 1 toys exclusively at Toys R Us.
2003
* Hasbro introduces the first-ever TRANSFORMERS UNICRON toy based on one of the most evil TRANSFORMERS characters ever! UNICRON is also voted one of the top 12 toys of the year by Toy Wishes.
* TRANSFORMERS ALTERNATORS toy line is introduced, featuring authentic looking licensed vehicles that change into familiar characters.
2004
* TRANSFORMERS CELEBRATE ITS 20TH ANNIVERSARY. From Hasbro's action figures to the animated series, comic books, and video games, a new generation of kids have discovered the thrills of the TRANSFORMERS saga.
* The TRANSFORMERS ENERGON theme is introduced, along with new TRANSFORMERS ALTERNATORS vehicles and new toys from the TRANSFORMERS UNIVERSE line, a collection of the best TRANSFORMERS toys from years past.
* Hasbro introduces a 20th Anniversary special version of the heroic OPTIMUS PRIME robot as a fan-requested tribute to the original 1984 toy.
2005
* The TRANSFORMERS CYBERTRON line is introduced by Hasbro, featuring CYBER KEYS that unlock weapons and new features within each figure.
* Hasbro announces that together with DreamWorks and Paramount Pictures, they will bring the TRANSFORMERS saga to the “big screen” on July 4, 2007 with a live-action, feature film directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg and Hasbro’s COO, Brian Goldner. Produced by Don Murphy, Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Story by Roberto Orci & Alex Kurtzman and John Rogers. Screenplay by Roberto Orci & Alex Kurtzman. The film stars Shia LeBoeuf, Josh Duhamel, Bernie Mac, Tyrese Gibson, Megan Fox, Jon Voight and John Turturro.
* New comic book licensee, IDW Publishing, re-launches a new line of TRANSFORMERS comics.
2006
* Production begins on the live action feature film and the anticipation in the fan community builds exponentially.
* The TRANSFORMERS CLASSICS toy line is released by Hasbro, featuring a selection of favorite characters from Generation: 1 with new designs and re-colorations. Characters in the line include MEGATRON, OPTIMUS PRIME, ASTROTRAIN and BUMBLEBEE.
* The animated TRANSFORMERS movie (1986) is re-released on a commemorative DVD from Sony BMG.
2007
* Hasbro unveils its new TRANSFORMERS toy line, based on the live action movie from DreamWorks and Paramount Pictures, with the release of all-new action figures, games and role play toys.
* TRANSFORMERS toys and merchandise is set to go on sale June 2.
* For the first time ever, BotCon will be held in Providence, Rhode Island, near Hasbro’s hometown on June 28 through July 1.
July 4, 2007
* The TRANSFORMERS movie is released in theaters!!!