Viacom Feeling Transformers Love

Viacom, parent company of Paramount and Dreamworks, has reported an 80% boost in revenue from the previous quarter, most of it credited to the success of Transformers. The profit margin for the film side (ie after payouts and whatnot) was $72 million (seems small for such a huge company). The previous quarter they lost $7.8 million. CEO Philippe Dauman touted the “phenomenal success with our new global franchise ‘Transformers,’ ” which buoyed theatrical revenue, led by Paramount Pictures, to $490 million from $278 million. Hopefully that love and boost will lead to a significant budget increase for the sequels.