Peter Cullen Voices Optimus in TF Prime

A new article from Advertising Age about Hasbro's new The Hub network that is launching on October 10th is news on the voice of Optimus Prime for the cartoon, return of a beloved cartoon series and an interesting ad limitation the new network will have to deal with. The article also gets into details about other plans the network has such as GI Joe: Renegades, My Little Pony and more. Below are quotes directly related to Transformers.

..."Transformers Prime" will feature the voice of Peter Cullen, the original voice of Optimus Prime from the animated series as well as the Michael Bay-directed feature films. Additionally, "Transformers" feature screenwriters Alex Kurtzman and Robert Orci will act as showrunners.

The Hub will exclusively re-air old episodes of the Jim Henson Company's "Fraggle Rock," and is also planning a late-night block of old "G.I. Joe" and "Transformers" episodes to attract parents and young adult males nostalgic for the '80s-era cartoons.

Ads for Transformers toys, for example, can't air within or adjacent to the "Transformers" show due to government restrictions. The same goes for other Hasbro-branded programs that also have products to advertise at retail.