Transformers 3 Returning to "Core Mythology"?

Last week MTV spoke with Michael Bay about Transformers 3 and this week its Hasbro CEO Brian Goldner who revealed what sounds like a back to basics for the Transformers franchise. From the article:

"You’re going to see that great core mythology brought to the fore, and Michael is hard at work at making this a reality and we’re very excited about it," the series executive producer and Hasbro head Brian Goldner told MTV News. "I mean, I think it’s a great time to put it out in 2011 and we’re very excited about the movie."

"What we’re really doing is getting back to some of the core character development and storytelling. And I think there’s some elements of the core story that the filmmakers, Michael in particular wanted to tell," Goldner explained. "He’s really well-versed in the Transformers lore. So I think you’ll see, you know, less bedlam, more characters."

So far "characterization" seems to be the key word here, how that goal translates into a script and then a movie should be interesting to see.