Brian Goldner New Hasbro CEO

Brian Goldner has been promoted to Hasbro's new Chief Executive Officer after the previous CEO Alfred J. Verrecchia stepped down. Its seems like this is a reward to Goldner for returning Hasbro to high profits thanks to his decisions in emphasizing existing core product lines and expanding into movies. Goldner is the executive responsible for the Transformers movie deal and the growth of the toy line overall. He also helped worked out the GI Joe deal that will hopefully do the same to that line that the movie did to Transformers - help it go mainstream beyond the hardcore fans and kids. Congrats to Brian Goldner. (source)