Optimus Prime Cover Boy for Entertainment Weekly

This week's Entertainment Weekly has Optimus Prime as its cover boy. Thanks to Mitch K. for the cover image. The cover articles is about bringing Transformers to the big screen and how it may change the "future of the blockbuster." Article and an interview with Michael Bay is also up on the EW.com website.

When Robots Attack
Michael Bay Interview

Some highlights and lot of comments from me:

- EW calls it the "world's most expensive toy commercial". I am starting to resent that. Yes its based off of a toyline but I don't hear people calling Spider-Man 3 the "world's most expensive comic book commercial" or Miami vice the "world's most expensive television DVD set commercial" or any of that other nonsense. These writers need to write damn articles and quite pretending to be above it all. The wink wink, eye rolling is getting tiresome. For some reason creating a movie that sells other items is treated with more respect then the reverse.
- to give the writer credit though, he does get the TF terminology correct.
- Alot of the article recounts known history, if keep up with the blog. Ie studios rejected Tom DeSanto's pitch. Speilberg doesn't. Hires Ocri and Kurtzman to write with the "a boy and his car" theme. Snags Bay who first rejected it but after tour of Hasbro and imagining an 80mph transformation, agrees to direct.
- EW says ILM's work was $40 million. (that's it? Next time budget $100 million or more!!!)
- The GM deal saved the movie $3 million. Not mentioned in the article but GM provided 65 cars for the film.
- In regards to Jazz "Jazz is the one thing which I was like, ehhh, I wish he was a different car, personally. It's too little. But that's why I did it. It saved me money." (To be fair though, the car does fit Jazz, so good choice overall but agree about the size)
- Actors worked opposite of a tennis balls for scenes with the TF. Amusing quote from Tyrese, and a good attitude to have: "I would rather do a scene opposite a tennis ball than some of the actors I have had to work with in the past. The tennis ball is your friend. The tennis ball doesn't mean you no harm." (Personally I think actors that bitch about blue screen work are not real actors. Those moments are pure acting as its relying 100% on their own ability and imagination rather then a series of crutches. And don't get me started on those that have to "become" the character. A true actor should be able to dive in and out of character at will).
- Because of Hasbro character choices and design times where tight "''Mike, they need the molds [of the Transformers for the toys].'' [I said] ''We don't have a script yet. We're only on page 30!'' He goes, ''They need the molds in China. What kind of vehicles do you want?'' Literally, we were scrambling." (Apparently to get the toys produced and ready for an expected street date the final designs have to be ready a year in advance. So really to do proper development they probably needed a locked in design by a 3 or so months before then so could engineer the toy).
- Article has the usual actor quotes about Bay being tough.
- Also mentions the Wrap Poem that popped up on Don Murphy's site that called the film loads of crap and gave that Bay was given to much free rein. (I now suspect the poem came from DeSanto but regardless the box office numbers, the only ones that really matter, vindicate Bay.)
- In regards to a certain sequel and Bay's involvement "I've got a lot of ideas for the next one. I feel like it's my duty to do it. You don't want someone else to take your baby."