Transformers "Boast-Copy"

Defamer.com had a little fun today with Paramount's "boast-copy" in Variety of Transformers first week of sales with its use of a qualifier "ALL TIME", then in smaller print "For a Non-Sequel Film." Sadly that streak is going to end as Harry Potter (good movie btw) has come out and apparently on 9,000 screens in 4,200 or so locations. Nope that is not a typo. By comparison, Transformers was out on 4,011 screens. With that kind of coverage, if they don't get a record of some sort, heads will roll.