Kmart, 7-Eleven Promotions Announced

Kmart and 7-Eleven both announced that they have formed a partnership with Paramount to promote Transformers: Revenge of the Fallen. Kmart's promotion includes a website, a Father's Day promotion, and Transformers related merchandise. 7-Eleven's promotion is a Bumblebee Blast Slurpee, 3D cups, mug, straws, and contest. Below are snippets of their press releases.

Kmart® Celebrates the Theatrical Release of “TRANSFORMERS: Revenge of the Fallen” with Multi-Dimensional Marketing Partnership
HOFFMAN ESTATES, IL (May 26, 2009) - Kmart® announced today its upcoming multi-channel entertainment marketing promotion supporting the June 24 release of “TRANSFORMERS: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. The promotion launches June 7 and runs through July 4, 2009.

The program kicks-off with Kmart’s most robust Father’s Day promotion to date; themed to the film. Beginning June 7th through Father’s Day on June 21st, Kmart will encourage consumers to “TRANSFORM YOUR DAD” with a variety of merchandise and will offer 2 free movie tickets to see “TRANSFORMERS: Revenge of the Fallen” with a $50 menswear purchase, exclusions apply.

Kmart is supporting the promotion with a national television spot (in both English and Spanish) highlighting men’s apparel, the movie ticket offer and the film. The micro-site (www.kmart.com/transformers) is where consumers can redeem codes for movie tickets, download “TRANSFORMERS­: Revenge of the Fallen”-themed content, watch movie trailers and purchase TRANSFORMERS merchandise.

For the second half of the promotion, June 22 – July 4, Kmart teamed-up with Hasbro to create a dedicated Transformers destination boutique. “Headquarters for TRANSFORMERS will be located in the front of each Kmart retail location and will house everything TRANSFORMERS: toys, video games, men’s and boy’s apparel, bedding, and much more.

7-Eleven®’s Superhero Summer Continues with Tie-in to Much-Awaited TRANSFORMERS Movie Sequel
DALLAS--(BUSINESS WIRE)--It’s summertime, which means it’s superhero time – on the big screen and at 7-Eleven® stores. This month, 7-Eleven celebrates the much anticipated next installment of the TRANSFORMERS movie franchise by rolling out the new BUMBLEBEE Blast Slurpee® flavor, collectible 3D cups and a refillable mug, character-straws and an online sweepstakes. The film “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc., debuts in theaters June 24.