We Are Autobots Site Launches

Paramount Pictures has launched a new website for Transformers: Revenge of the Fallen called We Are Autobots. The site uses something called "Augmented Reality" that makes use of your webcam to interact with the website. Below is the press release that explains it better then I can.

PARAMOUNT LAUNCHES TRANSFORMERS AUGMENTED REALITY EXPERIENCE – WE ARE AUTOBOTS.COM

To promote the international release of TRANSFORMERS: REVENGE OF THE FALLEN, Paramount Pictures International (PPI) is making ground-breaking use of augmented reality (AR) and face tracking technology to give Transformers fans the opportunity to picture themselves with the original 3D CGI head of Optimus Prime.

Visitors to We Are Autobots can also find a hidden holographic message from Bumblebee featuring an exclusive montage of Decepticon footage from the new movie. TRANSFORMERS: REVENGE OF THE FALLEN is released in the UK and Ireland on June 19th and internationally on June 24th 2009.

‘We Are Autobots’ has been developed using the original 3D models of Optimus Prime and Bumblebee that appear in the film. It was developed for PPI by creative marketing agency Picture Production Company (PPC), working in conjunction with augmented reality specialists Total Immersion.

Please visit here for a video demo. (or below)